Description
Marketing operations software that helps in the planning, budgeting, designing, managing, analyzing and management of all marketing programs. It typically includes solutions that address specific needs in a marketing organization across –
1) Customer experience: Solutions enabling digital touch points used to interact with customers
2) Workflow & Management: Solutions to maximize efficiency such as Marketing resource management and Content Management
3) Analytics: Solutions to optimize customer experience such as web analytics, Automation, social media analytics
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